The story begins in 1908 when family jeweler and watchmaker Bill Wurm immigrated from Germany to New Mexico and began selling lavish jewels to the Chief of the Navajo tribe. After World War II, Clifford Farrar joined his great uncle Wurm to learn his trade.

Just years later, the Farrar family moved to California and in 1951 opened
their first jewelry stores across California and Hawaii. Decades later, the
family relocated to Scottsdale, Ariz. and in 1999 opened Revé Jewelers.
Today, the family also owns and operates stores in New Mexico and Texas.